Just like everyone else out here trying to stay above water during these hard times, Gucci will be opening up a few temporary pop-up shops worldwide in order to increase revenue down another avenue.
The flash sneaker store will touch down in six or seven locations around the world where tastemakers gather, such as Art Basil in Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour will be Crosby Street in SoHo on Oct. 23. Other stops will include London, Berlin, Paris, Hong Kong and Tokyo.
Gucci Icon-Temporary units will feature 18 exclusive sneaker styles — 16 for men and two for women. Incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail, each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials.
In addition to the Limited Edition shoes, Frida Giannini, Gucci’s creative director, collaborated with DJ, music producer and sneaker enthusiast Mark Ronson on the design of Gucci Ronson sneakers. A new Gucci Ronson version will be introduced at every leg of the itinerant project. Icon-Temporary sneakers are priced from $500 to $1,400, and Gucci Ronson shoes, $500 to $600.
Personally, I'm not too excited about the collaboration with Ronson (like most of them Hypebeasts that bashed him AND Gucci today LOL)
Click here for the full press release via Hypebeast
And here for GQ's positive review...
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